One of the most important parts of managing any business is effective brand management. A brand is a badge of trust between a company and a consumer, and helps the consumer know that they will be receiving high quality goods or services. Building a brand can take many years, but there are 10 effective tips many companies can follow to help build and maintain their branding.
1. Monitoring Brand Infractions Using Search Engines
Search engines can be a valuable tool in making sure product branding is being maintained. Consumer reviews can be an excellent way to receive unsolicited feedback on products. Many consumers and companies create blogs that review products and services: these can be a valuable tool in making sure that products are services and contributing to consumer perception of a brand.
2. Brand Asset Protection through Social Media
Facebook can be a valuable tool in protecting a brand from poor consumer-oriented information. Social media users are often hesitant to praise products, but will often write negative reviews of products that didn't meet their expectations. Many of these reviews can be taken offline by managing user complaints directly. A positive consumer experience may lead a social media user to remove a negative review.
3. Real-Time Brand Asset Management through Micro-blogging
Brands can be created or destroyed instantly through microblogging. An exemplary product or service will have information instantly available to consumers through Twitter and other microblogging services. Monitoring micro-blogging sites can provide valuable feedback for many companies.
4. Redefining Company Mission Statements in Brand Management
New information about consumer product and service perception may result in a paradigm shift for a company. Companies must learn to adapt and evolve to meet ever-changing consumer sentiment.
5. Building New Brand Perception through New Marketing Mediums
Social media offers excellent opportunities to build an effective brand. Many blogs and other informal new sources rank high in search engine results: these can be seen by consumers when searching for information about a company brand. Building relationships with highly ranked bloggers can be valuable for a business.
6. Building Branding on Facebook
Facebook is a great tool for companies. Consumers trust information by their friends, and building brand relationships through networking can be an effective management tactic.
7. Building Branding on Twitter
Creating positive relationships with highly-followed Twitter users can be a valuable tool in promoting brands through non-traditional methods.
8. Building Branding through Grassroots Movements
Consumer sentiment shifts and movements can be organized through social media. By funding and assisting social media users with a large audience leverage, it's possible to promote your brand through a source that many people trust.
9. Funding brand asset management Through Non-Profit Entitities
By funding non-profit companies, companies can contribute to causes that will promote them through non-traditional media outlets.
10. Defending Against Libel and Defamation in Market Branding
Social media can reveal sources of information that may provide inaccurate and libelous information about a company's brand. By monitoring for these infractions, it's possible to maintain the quality of a brand and positive consumer sentiment.