Email marketing is not hard to do, but it does feature certain conventions and standards that business owners should familiarize themselves with before they get started. There is an accepted way to professionally handle email marketing, making your customers look forward to receiving further communications from you. Keep reading for the best tips on email etiquette for email marketing.
Be sure to put the logo of your product or business in the email. This way, customers will become familiar with the logo and associate it with your company. It is best if the logo is something that will catch the reader’s eye and be easy for them to remember it.
Be persistent in your attempts to reach customers. You don’t have to send emails daily, but keep in mind that you may not capture a customer’s attention, or business, until he or she has been exposed to your brand or products several times. Touch base often, but not so frequently that it seems too annoying.
Even though it should be obvious, it is important enough to state over and over: Never send unsolicited emails. You should have explicit permission from everyone you send marketing emails to. This is about more than trying not to upset them; a recipient who considers your email spam can cause trouble for you with your service provider.
Prior to contacting customers through email, be sure to obtain their permission to do so. Most people disregard unwanted emails and often delete them unread. Violating your ISP or web host’s policies can lead to major catastrophe.
Try engaging the customer using the subject line of the email. Your email must grab your reader’s attention the minute it lands inside of their inbox, otherwise it may go into their trash. If you have a weak or uninteresting subject line, that is exactly what will happen. So try spicing up your subject line with some creativity.
Make your emails content rich. Put some helpful information in emails and don’t just put in information related to sales. Provide your readers with articles that they can’t find on your site. You can also send out limited offers and discounts. Send greetings for holidays or a personalized message for birthdays for instance.
Avoid using exclamation marks as crutches in your emails. If you want to express a sense of urgency or importance, use the structure of your sentence and the words you choose to to make that impact. Overusing this form of punctuation can turn potential customers off and make your message seem insincere.
Enhance your email marketing campaigns with both active and passive feedback. Active feedback is obvious: ask visitors for suggestions and advice. You should also use passive feedback, which is more subtle. Use the tools at your disposal to analyze how many people read your emails and how often the links within are clicked.
Your emails should be readable sans images. Many email providers disable images by default, and unless the user changes their settings, they will not be able to see any images you include. Because of this, any images you include in the emails that you send should also be followed by comprehensive text.
You can change the format slightly to make your emails more personal on occasions. If you use HTML in your messages, try sending out a basic text email instead. When written well, this can actually come across as rather simple and intimate, giving your customers an emotional avenue towards your products and services.
Personalize your marketing emails. Addressing people by their name is only the first step. You must mine the data you have on each subscriber for information you can use. Separate your subscribers into small groups that have common interests. Create different messages for these different groups.
You can get lists of people interested in emails by offering a subscription option on your website. You could provide this option to people who visit your website by creating a place where they could sign up if they want to get updates, and everyone will be happy.
Balance when you send emails. Sending them too frequently can come across as spam and may cause you to lose readers. Not emailing frequent enough can make the recipients feel like they’ve wasted time signing up for emails that they’re not getting enough of. Remember your goals and audience so you can pick a happy medium for your campaign’s frequency.
While extra graphics and other things that can easily be blocked by filters are unnecessary and detrimental to your campaign, your company logo does need to be included in order to make things’ consistent, familiar, and professional when you are in contact with prospective customers. Failure to do this will harm your email marketing campaign immensely.
This article has shown you that it is necessary to have the right etiquette when it comes to email marketing. If you aren’t nice to your subscribers, they will opt out of the email list. Take what you have learned here, and you will have satisfied customers.