The key to email marketing is making certain that the target audience is actually interested in getting your messages. The quickest way to lose customers is by sending them email that they do not want to receive. Here are some ideas to help you make sure that you only send emails to the people who want to receive it.
Only send messages to those you know and those who have signed up. If you mail unknown recipients, your email may be perceived as spam. Recipients will be left scratching their heads, wondering if they actually know you, and they’ll possibly feel suspicious about what you have to offer. They will just send your email to their spam folder, and it will be a huge waste of your time.
When emailing clients, try following up with a free warranty on your products or services. You could insert an order on the email that tells them to get this warranty immediately. The ending P.S. could tell them to act now and not to miss this incredible opportunity to try out something they may love.
When you are having your customers provide their email address to you during the sign-up process. Make sure that you have the clear disclaimer visible that you will be undertaking email marketing campaigns. Try to give the consumer an indication of how often you intend to make use of their addresses so that they are not unaware.
Be prepared to respond to emails if your email marketing is done properly. If you take too long to respond, you may miss a bunch of opportunities. If you provide good content that is free, be prepared to get responses to it from your recipients. You must be prepared and available as much as you can.
Collecting and analyzing statistics is as important to the success of an email marketing campaign as it is to a business website. Invest in software that allows you to track the effectiveness of every email, from what percentage of your emails are actually opened to how many result in unsubscriptions.
Don’t get yourself in trouble by not getting permission. This is spamming and you could be penalized for it as well as having all your mail refused, which could damage your business irrevocably. By getting permission to use email marketing, you will be creating positive relationships with customers who will keep coming back.
Allow for conversation through your email marketing message campaign. Ask questions of your subscribers, or posit thought provoking queries. The responses will make your readers feel like they are part of a relationship instead of marketing targets. The responses you get will help you know where you are going right, and you might discover useful information about your base.
Do not send out rough drafts of your content. Write out what you want to say, and then cut the word count in half and rewrite to fit within your new limit. This generates messages that get to the point. Readers want to spend no more than three paragraphs of time reading your message, and maybe not even that.
When following up with customers, try following up with a sale schedule. Include a link in order for them to view this schedule. The end of the email could inform them that they can get all the specifics on this sale schedule by clicking on the link that was provided to them.
Develop a mailing list of customers who are genuinely interested in your products. You can achieve this by having your best customers tell whoever they know to join your mailing list. By making your mailing list seem like a place to receive tips for only those people who want to know more information about you, then you can build a mailing list that is more targeted while also making your mailing list seem much more authoritative.
Include an audit memo on the follow-up emails that you send to your clients. Paste a link on your message that tells them to download this right now. The ending postscript could convince these clients that now is the time for them to experience success, and they can do so by following the link provided.
Avoid using the character string “$$$” in your marketing messages. Many spam messages use this character string either in the subject line or body of their emails. If you use it, people and email servers may treat your emails as if they were spam, too. Your emails may end up ignored or even blocked.
It is of the utmost importance to have the emails being sent to people who have chosen to receive them. Sending emails to people who are not interested will lead to complaints and lost sales. Use the tips given in this article to make sure you are sending emails to the correct people.