Anyone who has email is sure to have come across email marketing. This method of marketing gives companies a direct line of communication with existing and potential customers. Read on to find some great advice for getting started in email marketing.
The first commandment of email marketing is to never send unsolicited messages. If marketing materials are sent out to individuals who didn’t request them, they could mark these massages as spam. This hurts your reputation, but even worse, your IP may be blocked by some ISPs.
To get people to opt-in and give permission for you to send email marketing messages to them, offer an incentive. Offer a discount or a coupon on one of your products or services. Include a whitepaper or newsletter about your niche or market. Give your prospect something in return for access to their inbox.
Be especially careful when crafting your first three emails to new customers. A new customer should get an introductory email inviting them to join your marketing list. Once they accept your invitation, the next email should tell them about discounts or special offers they can expect to get now that they’ve signed up. The third email should contain their first newsletter and their special offer.
Try following up with a product review when sending a follow-up email to your clients. You could insert a link onto your email that informs them to enroll by clicking on this link. The ending P.S. on the message could urge them to take advantage of this opportunity that you are providing them.
Color is important, even when it comes to email! Your email messages should have a consistent color scheme that is both professional and easy to read. This is especially important once you start designing more advanced, HTML rich messages. If you are unsure about making your own selections, a little Internet research can point you towards excellent color schemes.
Tailor your emails and landing pages for mobile users as well as those using desktops. Keep in mind that smartphones have tiny screens that may not be compatible with the way you have your emails formatted. Trim the width so that your emails can be read by users without them having to re-size them.
Your emails should be readable sans images. Many email providers disable images by default, and unless the user changes their settings, they will not be able to see any images you include. Because of this, any images you include in the emails that you send should also be followed by comprehensive text.
Remember to include great incentives for your customers. They are far more likely to conduct business with you when you offer them a very appealing reason to do so. One common example of such an incentive is to offer free shipping if a customer’s total order exceeds a certain amount.
Ensure that you offer a simple way out for those who wish to unsubscribe or opt out of your mailings. Even if email messages aren’t expensive, they do cost something. You do not want your business to be considered in a negative way or to have your email address put on blacklistings.
If you are following up with clients through an email, try following up with a press release concerning your company. Include a statement on your message that tells your clients to register on the below link. The concluding P.S. could tell them to view all the examples on the link that was provided in the email.
Your marketing emails should be no more than two paragraphs in length. The content you choose should be direct and to the point. Doing this will show that you respect the time of your readers. This also increases the likelihood that subscribers will read your message all the way through. The reason that this is important is because you may have important information or links near the end of the message.
When following up with customers, try following up with a sale schedule. Include a link in order for them to view this schedule. The end of the email could inform them that they can get all the specifics on this sale schedule by clicking on the link that was provided to them.
Marketing by way of email is an everyday occurrence that pretty much everyone is used to by now. For all intents and purposes, email marketing is basically a medium in which businesses market to prospects via the email medium. It can work very well as a marketing strategy if utilized right and that can be easily done by using the advice given to you in this article.