Many people are turned off by the idea of email marketing. However, if you arm yourself with the necessary knowledge, it can be an invaluable tool for growing your business.
Do not send out unsolicited emails. If you send emails that are unsolicited, people will think you are a spammer. Your IP address could be blacklisted if there are complaints of spam and it could also give your business a bad rap.
Never overuse the “Buy this right now!” approach. People can recognize this kind of approach easily. Customers may be put off by what appears to be “spam” at first glance. They are aware that you would like them to purchase your items, so offer them a professional, valuable relationship. Customers really do notice things like this and will be more likely trust you and your business.
Email marketing marches on, and the good old newsletter has become largely obsolete. Instead of sending around a general circular for all of your subscribers, expend the effort to tailor emails to the interests of their particular recipients. There are many robust programs and services that can help you do this automatically.
For your email marketing campaigns to be truly effective, every message needs a clear call to action. For example, if you are promoting a new product then you should encourage customers to go directly to that product’s page. On the other hand, if you are promoting a new sale then you should clearly explain how customers can take advantage of that sale.
Utilize both passive and active feedback in your email campaigns. Active feedback entails soliciting suggestions and opinions from your subscribers. Passive feedback is generally not seen by the readers. Passive feedback is comprised of the tools and monitoring techniques you use to see which links receive the most clicks and to determine the open rates of your emails.
Your emails must be personal. The more personal they are. The better people will respond to them. Do your best to communicate in a way that doesn’t scream “Advertising.” Speak in a friendly one-on-one style with an amicable tone. By using your emails in a respectful, familiar manner, you will be able to make use of the most personal advertising method, there is.
Show your consumers that you give importance to their time by sending them emails containing worthwhile information. Don’t disrespect them by constantly sending out emails that only want to sell them something. Talk about a solution to an issue your audience is encountering, a new product or a promotion in your emails.
Do not send out rough drafts of your content. Write out what you want to say, and then cut the word count in half and rewrite to fit within your new limit. This generates messages that get to the point. Readers want to spend no more than three paragraphs of time reading your message, and maybe not even that.
Try using A/B testing for your email marketing campaign. This basically entails creating two very different versions of the same email (A and B) and sending “A” to half of a small test group and “B” to the other half. Whichever half receives the most positive response is the one that you should be using for your campaign.
Offer a bonus, such as a coupon, discount code, or other freebie, in exchange for signing up for your email mailing list. People love receiving free things. An email address is low in value to the customer but high in value to you as a business. People will gladly trade their contact information in exchange for a 10% discount off their next purchase.
When designing your opt-in form, do not pre-check boxes by default. Leaving boxes unchecked ensures that customers are actively engaged in the opt-in process, which makes them more likely to sign up only for the content they truly want to receive. This saves your customers from the hassle of unchecking boxes that don’t interest them, and it boosts your trustworthiness.
Keep mobile users in mind when choosing the size of your message. You might be composing your emails on a monitor that has four or even five times the available pixels that a smartphone user has. Send your messages small or scalable so that everyone can read them easily and quickly.
Be persistent. Studies show that it takes a minimum of 7 to 8 impressions before your advertisements will take effect on a potential customer, and it could take many more. You need to touch base with your customers at least once every few weeks, and assume they will not buy your product or even click your links for several iterations of messages.
You should now have a better idea about how email marketing can help you can your site reach the goals you have set forth. Take what you have learned today and apply it to your business. In no time, you will be rewarded with improvement and increased popularity.