A big part of running a successful company is learning to get the word out about your business. To do that, you need a strong marketing campaign; one of the best ways to market your company is to use email marketing. Email marketing can be a smart way to reach your target market, and here are some great tips to have success.
Don’t send spam emails promoting your products. Sending out unwanted marketing emails to individuals who don’t want them will get your email marketing messages marked as spam. This will ruin your reputation, cause many ISPs to block your emails, and you might even end up on an Internet spam blacklist.
When emailing your customers, an excellent suggestion is to follow up with lower prices. For example, you could link a phrase that says, “Grab it,” onto the email. In addition, the end of this email could include a phrase that says, “Become a member in order to have lower prices on our products.”
Insert a link to your subscription form into your marketing newsletters. That way, if your customers forward marketing emails to their friends, their friends can easily subscribe to your list too. Using this strategy makes it easy for you to build a large list of potential customers who have agreed to receive your marketing emails.
Include special promotions only in your email marketing, like coupons or discount codes. This method of email marketing gives readers a good value for participating and motivates them to spread the word. Referrals are an invaluable way of increasing your email list and customer base.
Do not use dollar signs in either the subject or the body of your emails, unless you are using just one to denote a specific amount of currency. This will strike many recipients as being spam my behavior, and many spam filters will automatically trash emails that include character strings like “$$$.”
Keep in mind that major holidays are not the best time to send out important emails. This is because people are usually out of their office and not next to their computers, so they won’t notice your emails. There are some exceptions. For example, an email about your Black Friday deals.
Branding your business is essential, and should be incorporated in your marketing emails. For this reason, try designing a template that incorporates your logo, special fonts, or colors that are on all of your business collateral. This will make you instantly recognizable to your readers.
Email is a great marketing tool, but it is not an arena where the hard sell is appreciated. Never pressure your subscribers into buying. Put sales pitches at the tail end of your emails, especially if your readers signed up with expectations of informative content. Consider email as a tool to cultivate interest, not instant sales.
Get an object lesson in how not to run an email campaign by deliberately burying yourself in spam. Sign up for a free email account, post your new address around the web, and watch the spam roll in. Learn from the wrong things these emails do and adjust your email campaigns accordingly. If you wish to have a brand that’s credible, take measures to be different from spammers.
Try using A/B testing for your email marketing campaign. This basically entails creating two very different versions of the same email (A and B) and sending “A” to half of a small test group and “B” to the other half. Whichever half receives the most positive response is the one that you should be using for your campaign.
Test and design your messages to be readable and functional even if the images and graphics get blocked. Many email clients do this automatically. Make sure that any images you do use have descriptive text substituted via the Alternative attribute that should be available in your email composition software interface.
The emails you send out as part of your marketing campaign should start out with a welcoming, personalized tone. Include the name of the recipient in the subject line and the opening of the message. This will make your customers feel more receptive to your message and be more likely to patronize your business.
In today’s mobile world, almost nothing will hurt your email marketing campaign more than not making your message and hyperlinks accessible to mobile users. Imagine many people getting your email when they check their phones but not being able to access your site. This would affect your campaign in a highly negative manner.
Email marketing can be a boost to your business, or it can hurt your business. Use the tips laid out here to make sure that your email marketing plan does what you need it to do; apply them to your email marketing, build relationships with your customers, and raise your profits.