Most business owners are concerned with attracting more customers while spending less money. A great way method that can be used immediately is known as email marketing. If you wish to learn more about utilizing this strategy to increase the success of your business, read this article. This article was written to help you succeed!
Always get permission! Unsolicited email is not welcome, and in certain cases, can get your ISP blocked. When contacting someone, always include a newsletter or an offer – this way the customer has the chance to agree to receive your messages. The last thing you want is to be branded a spammer.
Be especially careful when crafting your first three emails to new customers. A new customer should get an introductory email inviting them to join your marketing list. Once they accept your invitation, the next email should tell them about discounts or special offers they can expect to get now that they’ve signed up. The third email should contain their first newsletter and their special offer.
Generally speaking, it is not a good idea to send out important marketing email messages during major holidays. Most people will be busy celebrating and will not check their emails until they go back to work. There are exceptions, of course. For example, Black Friday or other occasion-specific specials may warrant an email sent on a holiday.
Be sure that your landing page lives up to the customer’s expectations. The subscriber is obviously interested in your product if they have clicked on the link in your email. You do not want them to be disappointed by clicking on the link, and finding the page to be other than what they thought it would be.
Develop content that is interesting and informative to your customer base. The message should be engaging, and not filled with dry, boring content. The recipients are more likely to read it all the way through if it is not too long. As they see that your content is relevant, your reputation will grow.
Your color scheme should be consistent and should reflect your brand. If your colors are all over the board, you will appear amateurish and your efforts may not achieve the results that you desire. You can look on sites like COLOURlovers if you need some good ideas to get you going.
Look at some of the spam you receive to learn what to avoid in your own email messages. Sign yourself up for a random free email account and then post that email address in various places around the web. You will soon find that spam emails begin to roll in. See what’s wrong with these emails and make sure you don’t make the same mistakes. Making sure that your emails differ significantly from those of spammers makes your brand seem more credible.
You can create a targeted mailing list by having customers get their friends to sign up too. The reasoning is that their friends are probably interested in the same things as they are and trust a friend’s recommendation. Include a subscribe for the link in your emails so that customers can forward them to friends, helping your mailing list grow by leaps and bounds.
While extra graphics and other things that can easily be blocked by filters are unnecessary and detrimental to your campaign, your company logo does need to be included in order to make things’ consistent, familiar, and professional when you are in contact with prospective customers. Failure to do this will harm your email marketing campaign immensely.
When designing your opt-in form, do not pre-check boxes by default. Leaving boxes unchecked ensures that customers are actively engaged in the opt-in process, which makes them more likely to sign up only for the content they truly want to receive. This saves your customers from the hassle of unchecking boxes that don’t interest them, and it boosts your trustworthiness.
To boost your potential customer base, make it easy for your existing subscribers to refer their friends or family members to you. The easier it is for people to share your messages with other people, the more likely it is that they will do so. This means more subscribers and more potential customers.
Get permission from individuals before you send any e-mail to them. Never send out e-mails to people without their consent. Unsolicited e-mails in a person’s inbox can easily be considered spam. You don’t want marketing to annoy people. Make sure your get permission before you turn off any potential customers.
Use social media sites, such as Facebook and Twitter, to help expand your marketing efforts. Let customers share your info with friends, and this will increase the subscribers that want to read your content.
Businesses use email marketing to attract customers for less money than other marketing campaigns. Since the input costs are incredibly low, there is no good reason to not use email marketing. Apply these tips to your marketing strategy to start seeing results!