A great way to build success with any website you’re thinking about building or have already established is to get into email marketing. You want to have this tool available for you to use so that you can use a variety of methods to obtain the success you hope to get one day.
When emailing your customers, an excellent suggestion is to follow up with lower prices. For example, you could link a phrase that says, “Grab it,” onto the email. In addition, the end of this email could include a phrase that says, “Become a member in order to have lower prices on our products.”
Create one clear message per email. Don’t overwhelm your reader with a ton of text! Each email should have one specific focus. In the end, your customers will be thankful for being given the information in a concise and organized manner.
The easier it is to subscribe to your email newsletter, the more subscribers you will have. If you have a physical store, ask your customers for their email address when they make a purchase. If you sell on a website, ask them for their address when they are ready to check out.
In order to ensure that every single customer on your list has given their permission for you to email them, you should have customers opt-in to your list twice before you send the first email. This helps to ensure that the customer is legitimately interested in receiving your emails. It also helps to keep your business emails from being viewed as spam.
Offer your visitors a free learning course conducted via email. You’ll need to develop a set amount of auto responders, breaking up the lesson into sections. Four to six sections should be an appropriate amount. Make sure the content is both informative and unique. Schedule the sections to be sent out one at a time every 24 hours. This can provide you with a host of benefits, such as enhancing your website, gaining your customers’ confidence, developing your authority, and building your email base.
Tell a story with your email marketing campaign. You must think about how to grab the readers’ attention. How better to grab their attention than to tell a story that involves success in your business niche. This gets them intrigued, and it gives you an opportunity to get new customers.
Do not send out rough drafts of your content. Write out what you want to say, and then cut the word count in half and rewrite to fit within your new limit. This generates messages that get to the point. Readers want to spend no more than three paragraphs of time reading your message, and maybe not even that.
Try using A/B testing for your email marketing campaign. This basically entails creating two very different versions of the same email (A and B) and sending “A” to half of a small test group and “B” to the other half. Whichever half receives the most positive response is the one that you should be using for your campaign.
Make your email messages as personalized as possible, and you can make recipients feel special. If it feels more like a form letter to them, they are more likely to just delete it or block it from receiving any more. As easy as it is to add in their name, go even further. You should be able to tell when, why and where they signed up. Use all of this information to focus your message to your readers’ needs.
No business or website wants to be accused of spamming. Take every precaution you can to protect your company’s integrity. You can do this by adding an opt-in procedure. Your customer will receive an email to ensure they typed in their email address correctly, and that they actually subscribed. The email that you send should have two links: one that refutes the subscription, as well as one that confirms it. Your subscribers will like the extra security measure, and you will have extra proof that you are not spamming your email recipients.
Encourage your recipients to forward your e-mails to friends that might be interested. A recommendation from a friend is very effective due to the fact that people trust their friends. This is a great way to introduce your business to potential customers that are very likely to have an interest in your products or services.
Research shows that there are three emails that are the most important. The first offers an introduction and invitation to sign up and give permission to receive further communication. The second presents the customer with specific expectations such as coupons, discount offers or newsletters. The third email would deliver those expectations in the form of the discounts and other incentives.
Using all the information that you learned today you can now start marketing through email and do it in a way that can help you become successful. Just make sure that you are always applying yourself, when you stay positive and apply yourself then you naturally gain success with something like email marketing.