If you are looking to interact with existing customers while expanding your base, email marketing may be the tool you need. Learning how to create a successful campaign can be daunting, though! The information provided here can assist you as you learn more about email marketing, and how it can help your business.
An excellent tip for email marketing is to follow up with some type of update on your products or services that you are providing. For example, you could add a “buy now” feature onto your email. The ending of your email could inform your readers to keep in mind the up-sell as well.
If you have a client who has a birthday, make sure that you send a follow up email that includes a happy birthday message on it. Include a request on the email that tells this person to go to a particular place. The ending can include a link that tells him or her that it is possible to become a subscriber by clicking on it.
Include special offers and promotions available only to recipients of your emails. These types of emails will provide your customers real value and encourage them to tell their friends about your company. In fact, referral programs are great in growing both your customer base and email base.
Make your emails content rich. Put some helpful information in emails and don’t just put in information related to sales. Present special articles or information that is unique to the email and not your site. In addition, include an exclusive offer for your products. Send out relevant information, special discounts and seasonal greetings; avoid sending emails that ask for a sale every single time.
Make sure that your email subscribers know exactly what to expect from you. An excellent way to do this is to make your first email to every new subscriber a default informational message. You should lay out what sort of content you intend to send them, and also indicate the frequency of messages they can expect from you.
Get creative with your email designs to find out what works best. Send out a few emails with content and links that differ in their fonts and text color. Play around with image positioning, including buttons and logos. After you’ve sent the emails, find out which ones had the best click-thru rates. Stick with those for the time being, but change it up on occasion to see if you can find a method that works even better. More click-thru rates equate to more sales.
To avoid complications resulting from being identified as a spammer, notify your ISP of your email marketing intentions in advance. If any unhappy reader ever reports you, this will give your ISP the head’s up that your marketing efforts are legitimate. Your ISP may also be able to suggest an upgraded account that eases your email marketing operations.
When following up with customers, try following up with a sale schedule. Include a link in order for them to view this schedule. The end of the email could inform them that they can get all the specifics on this sale schedule by clicking on the link that was provided to them.
You can target a very large group of potential customers by making your email campaigns accessible to mobile devices. So many people these days use mobile devices to check their email, you can make your emails attractive and engaging by using small images, and using small, to-the-point messages. Be sure to put your logo at the top of your email.
Be straight forward with your recipients about what they will be receiving. When someone opts to receive e-mail from you, make sure they know what they’re agreeing to. Keep information easily visible about what they will be receiving in these e-mails and how often these e-mail will arrive in their inbox.
As you formulate your marketing emails, be sure you include references to your company colors or even the logo of your brand. If the e-mail recipients don’t already associate these colors and designs with you, they will begin to do so. When you consistently match your emails with your website, they are unlikely to be deleted because they appear familiar.
It is a wise idea to know what email marketing promotions are going on in your market area competition. Sign up for their email list. Learning how they operate can give you ideas for boosting your own campaigns, ideally standing out from the others. Be on the lookout for their weaknesses, and turn those into your strengths. For instance, you should always try to top their discounts.
Email marketing is clearly one of the greatest assets in maintaining contact with clients. The information you learned in the preceding paragraphs make it easy to become proficient at email marketing and make massive profits.