When you think of affiliate marketing, do you just see it as something that takes a lot of time and money to work? If so, then you have a very narrow view of it. Affiliate marketing is so much more than that, and it can be adapted to your own business plan. Read on to find out how.
Focus on building your content, not just your links. Without a good content strategy, you won’t be successful. People aren’t coming to your site to find affiliate links, they are coming for your content. Whether that’s reviews, previews, or you just talking about your day, that’s what they came from. Keep it up to date and keep new content coming.
Check the conversion rate of the affiliate company you are considering working with. Look for a site that has at least one percent conversion ratio, meaning one out of every hundred visitors make a purchase. Check the sales-copy of the site and see if it makes you want to purchase.
It will likely take you a good bit of time to discover which affiliate advertisements are the most effective for your particular demographic; some clients may respond best to more flashy, media-heavy advertisements, whereas others may respond better to more unobtrusive ads. Make sure you adequately consider your target audience when selecting ads.
Don’t bother with products that don’t convert, even if they advertise high commissions. One webmaster reported that out of over 1000 clickthroughs to a vendor’s site, not one visitor actually bought the product. Terrible conversion ratios like this are a sign that the product is not in demand or that there is something wrong with the product, such as a high price or poor copy on the landing page.
If you are an online marketplace, you should have a forum or public discussion capacity, where your customers can discuss your product or service. Without the ability to actually try your product or service or see a live person, the feedback from those who have, will be highly critical in the decision making process of potential customers.
New websites are not easy to get affiliate marketing links for immediately. The best way to get links quick is to write several blogs or articles about several products for nothing first just to gain publicity and ranking. Once you have something for a company to see, they will give you the link you need.
A good affiliate marketing tip is to make sure you’re in the right market. You want to be in a market where you’ll make some money. You’ll also want to be in one that is relevant to your interests. Doing a little bit of research will help you find the right market for you.
After reading through all of that, do you still see affiliate marketing in the same way? Do you now see that it is so much more and that it can be a very cheap and effective way to help promote your business? It’s work, but it’s not endless hours worth.